Pros and Cons of sign writing

To sign write, or not to sign write. There are both benefits and things to consider when branding your van and we have put together the main points, so you can decide whether branding is the right thing for you and your business.

The cons

Let’s start with the negatives first. There are a few ‘cons’ to sign writing your van and the main one is that it draws attention to your business and what could potentially be inside. For example, if you are an electrician, potential thieves may be more likely to break in, in the hope that you have left your tools and kit inside. You can get a ‘no tools kept in this van overnight’ sticker, but the risk is still there. Some insurance companies may also increase your premium if your vehicle is sign written, due to this very reason. You should shop around for insurance and get the best deal you can.

The pros

A sign written van makes your business look more professional and reputable. Potential customers will see you between jobs and parked at your destination, which is a great form of advertising that won’t cost you anything after the initial outlay. Your van becomes a walking – or driving – business card and your info and contact details will always be readily at hand, so no more fumbling around for cards or scrap paper. Some claims have been made that customers could be more likely to book with you once they have seen your branded van, which makes sense as it builds trust and they can easily Google you to see your reviews.

Our tips

If you are going to get your van sign written, make sure your message is clear, concise and check for spelling mistakes before it goes to print. Remember that people only have a small window of time to see your van, so take this into consideration when planning it. Sign writing should promote your business in a positive way, if you are stuck, it is best to get in touch with a professional.

There you have our pros and cons of sign writing. If you want more advice or if you are looking for a used van in Warrington, please get in touch with a member of the team at Cheshire Vehicle Supplies.